Most adult Americans have bought a car, or been with someone who has bought one, and know the mystifications practiced by dealerships, so that one is never quite sure what the actual cost is, and by the way did you want floor mats and the underbody sealed? Every new car sold in the US has a sticker on its window stating the manufacturer's suggested retail price (MSRP), which is something. But dealerships do their best to keep one guessing on the real price. One can leave a dealership wondering whether any transaction could be more opaque. We have have found some that can.
We are renovating our kitchen, and have discovered that the price of countertop materials is a secret between the vendors, fabricators, and contractors. It would be something to have at least a rule of thumb ratio, giving the price of Corian compared to the price of granite, etc. Even that does not seem to be available through the vendors. I would not care if a) I suspected the prices to be reasonable, and b) the stores where the unpriced goods are on display were nearer than a thirty minute drive. But neither condition holds.
The whole business of home design and decoration seems to run on the principle that if you have to ask, you can't afford it. Large cities in the US have "design centers", which do not admit civilians unless accompanied by a designer. I gather also that companies can be stiff about sending samples to those who are not designers. Clearly some customers don't have to ask the prices, and the design magazines are full of their residences. Yet there are some not positively rich who want better than "builder grade", and would like to improve their dwellings, within their means, if only they could discover how far those means would go.
My wife considers that the practices of the design centers have dampened sales, and that the bad condition of American design magazines is evidence of this. Comparable English businesses seem to have no such restrictions, and their magazines, she says, continue to flourish.
No comments:
Post a Comment